Girls Who Code’s mission is to close tech’s gender gap by getting girls interested in coding. But there’s a thousand other things that girls care about more than coding. And Doja Cat is like 999 of them.

So we teamed up with Doja Cat to create the first ever codeable music video that teaches girls to code. Viewers can direct the music video, all while introducing them to 3 coding languages – CSS, Javascript, Python. Within just the first week over 150,000 people coded the video, garnering $10M in earned coverage with zero dollars spent.

You can check out the experience here.