SavageXFenty’s photos consistently get reported on Instagram, censored as ‘sensitive content.’ Not because there’s anything wrong with the images, but because someone doesn’t like seeing lingerie models with different skin tones, body types, ethnicities, or sexual orientations.
We wanted to promote SavageXFenty’s second fashion show. How do you promote something that you know will be censored? You censor it first.
We hacked Instagram’s ‘sensitive content’ UX and put our campaign behind warnings of our own.
