Spotify listeners love hardcore music. And, according to science, plants love it too. Research shows that the frequency of hardcore music helps plants grow.
To celebrate this, we partnered with streetwear brand Braindead to create a limited edition collection of hardcore gardening gear: watering cans, gloves, hats, plant food, and even hardcore-music-exposed seedlings.
We invited fans to a plant-filled concert with their favorite hardcore bands for the launch of the collection.
On platform we created a hardcore playlist specially designed to help plants grow, so fans around the world could shower their seeds with high decibel thrashers and watch them bloom.